Brownsville on Primetime TV?

Ok, so this company did this casting call in B-town for a new tv show and like all typical mexicans, of course few showed up.  Why would they want valley mexican’s on tv anyway?  http://guanabee.com/2007/08/friday-night-lights-casting-di.php  And you know they aren’t showing up unless your giving something away.  I always get a chuckle when the guys at the station go out on remotes and the mexicans just show up asking “what are you giving away”.  I always encourage them to say, “what’s the secret phrase” of course there isn’t one but still..