KVMV Calendar Girls

I was in the KBFM programing office a while ago and saw a big full page ad for KVMV 96.9 I thought, hum.. i wonder what KBFM is doing with this but then i turned it over and it was the valley calender girls calendar.  Ok.. that makes sense.. but kvmv sponsoring this?  oh well.. i guess the shar-a-thon money has to go somewhere.